The Power of Habit

Rook Tree Coaching likes The Power of Habit. Award-winning New York Times business reporter Charles Duhigg explains why habits exist and how they can be changed. Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Screen Shot 2013-11-03 at 14.35.38He explains how  some people and companies struggle to change, despite years of trying, while others seem able to remake themselves overnight. He shows neuroscientists exploring how habits work and where, exactly, they reside in our brains. We find how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, NFL locker rooms, and US hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains a strong argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new understanding, we can transform our businesses, our communities, and our lives.

The Power of Habit. Why we do what we do and how to change. C. Duhigg

Publication Date: 7 Feb 2013